Cartier — Precious Garage
CELEBRATING AN ICONIC JEWELRY COLLECTION
Ordinary Turned Extraordinary
To bring the Precious Garage to life, we created a series of stylish installations based on typical garage features. Unique touchpoints included custom-made gas pumps serving champagne and a mechanic’s locker turned selfie heaven.
A Golden Centerpiece
The main attraction was a 40 foot container completely covered in gold, which invited guests to explore the links between mechanics, hardware, and jewelry.
Inside the container, guests found themselves in a world where golden rays rained down from the ceiling, illuminating key pieces in the collection along the way.
An additional installation featured a locker that transported guests into an immersive, gold-clad extravaganza.
Musical guests like Santigold, BØRNS, and Lykke Li topped off each stop and got the crowds bouncing with live performances.