Cartier — Precious Garage

CELEBRATING AN ICONIC JEWELRY COLLECTION

Cartier asked us to concept and redesign their Precious Garage experience — an exhibit originally shown at Milan Design Week — to celebrate their iconic Juste un Clou collection. Using bolder and edgier elements, we transformed the ordinary container into a luxurious and eye-catching installation that traveled from NYC to Nashville and Seattle.

Ordinary Turned Extraordinary

To bring the Precious Garage to life, we created a series of stylish installations based on typical garage features. Unique touchpoints included custom-made gas pumps serving champagne and a mechanic’s locker turned selfie heaven.

A Golden Centerpiece

The main attraction was a 40 foot container completely covered in gold, which invited guests to explore the links between mechanics, hardware, and jewelry.

Magic Awaits

Inside the container, guests found themselves in a world where golden rays rained down from the ceiling, illuminating key pieces in the collection along the way.

An additional installation featured a locker that transported guests into an immersive, gold-clad extravaganza.

Musical guests like Santigold, BØRNS, and Lykke Li topped off each stop and got the crowds bouncing with live performances.