Relaunching a 90s classic.

Known for its warped, oversized logo, the FILA Mindblower was a classic sneaker of the 90s. To reintroduce the shoe in spring of 2018, we worked with FILA on a 360 launch strategy that included a retail experience and a digital hub that introduced the shoe, upped brand cool factor, and earned press and buzz.
7700+ Minds Blown at Our NYC Store Over 14 Days
400K Minds Blown Online via The Microsite
117K Total Gross Sales
107M Media Impressions
3.3M Social Impressions

Mind = Blown.