GoGo squeeZ
Goodness
On the Go
It's Sauce-ome!
We partnered with GoGo squeeZ to create “Goodness on the Go” - an experiential campaign that introduced GoGo squeeZ as a tasty, portable, and healthy snack option for kids and modern families on the move.
The Goodness Machine
To excite kids and parents, and show how GoGo provides literal goodness on the go, we created The Goodness Machine – a super fun experience that made the product the center of attention.
Our propeller top spun around and with a burst of smoke a GoGo was shot up into the sky!
Kids then had the chance to #CatchtheGoGo as it floated gently down to the ground with our custom applesauce parachutes.
Three different cameras set up inside and around the machine captured a short video that parents and kids could share out after catching the goodness. The videos were available through an online gallery.
Social Goodness
To promote The Goodness Machine, we created three: 15-second videos that were shared on GoGo’s social channels. The video themes were Meet the Goodness, Catch the Goodness, and Share the Goodness.
We took our show on the road hitting New York's Madison Square Park, The Mall of America in Minneapolis, and The Grove in Los Angeles. We also stopped in 10 cities along the way to spread the GoGo love with sampling efforts.
120K
Samples Distributed
300K+
Social Media Impressions
200K+
Walk-By Impressions
900+
Unique Video Captures
0
Flying Applesauce Injuries!
Cuteness, you’re excused now.
