On the Go
The Goodness Machine
To excite kids and parents, and show how GoGo provides literal goodness on the go, we created The Goodness Machine – a super fun experience that made the product the center of attention.
Kids then had the chance to #CatchtheGoGo as it floated gently down to the ground with our custom applesauce parachutes.
To promote The Goodness Machine, we created three: 15-second videos that were shared on GoGo’s social channels. The video themes were Meet the Goodness, Catch the Goodness, and Share the Goodness.