lululemon — Proud & Present

Encouraging Reflection During WorldPride
Taking inspiration from lululemon’s roots in yoga, and acknowledging that this was the 50th anniversary of Stonewall, we created Proud & Present, a campaign centered around encouraging reflection on this moment in time for the LGBTQ2IA+ community. The campaign was brought to life via social content, two IRL experiences, and in-store assets used across the continent.