MTV
VidCon
Welcome to da crib.
With a prime footprint at VidCon, we built excitement around MTV’s programming by inviting guests to hang with us at our quirky new crib that stood out in the crowded conference space and became the talk of the weekend.
A giant refrigerator concealed a hall of pool noodles!
Custom printed items playfully incorporated branding.
From wall to wall, every inch was totally ‘gram worthy.
Attendees took a little piece of #MTVCribs home with DIY cake pops.
A wall of talking fish entertained guests with catchy phrases.
6K+
Giveaways
74K
Total Attendees Over 3 Days!
22.5M
Combined Followers from Guest Influencers
2M
Viewers Combined from all of MTV's Social Stories Featuring Cribs
100+
MTV Show Auditions
This is where the magic happened.
