The house party, electrified.
For the Absolut Electrik House Party (working with Sid Lee, Weber Shandwick, 360i, and Windmill Factory) we took quintessential house party rituals and made them electrik. As guests explored the Electrik House, each room had a new twist on a house party classic.
With the help of biometric bracelets, we measured partygoers’ energy levels and unlocked new surprises throughout the night when energy levels peaked.
To close out the night (and welcome the sunrise), Empire of the Sun performed an electrifying set in the backyard. Their performance triggered a 40’ tesla coil in the shape of the iconic Absolut bottle.