Party with a purpose.

We created an interactive experience at Coachella to highlight Absolut as ‘Planet Earth’s Favorite Vodka.’ The experience encouraged guests to join Absolut in their initiative to be planet positive and acted as an oasis providing guests with good vibes and refreshing Absolut Grapefruit cocktails.
33K+ Total Guests
70K Views on Absolut's Instagram Stories
4M+ Total Social Engagements from Influencers
25M+ Social Impressions from Influencers
ALL Welcome.

Let's toast to Mother Nature.