Party with a purpose.
Planet Earth’s Favorite Vodka
Our experience for “people, planet, and product” also celebrated Absolut’s continued partnership with the festival and support of the LGBTQ+ community, spreading messages of acceptance and welcoming ALL.
Cool off and Turn Up
We filled the space with colorful photo moments, like our neon cactus garden, that included messaging on how Absolut is committed to reducing its environmental impact. An area near the exit had two recycling bins backed by the phrase, “DON’T BE TRASHY”, encouraging guests to recycle to their cups.