You can be anything.
Breaking Plastic Ceilings
From Astronaut to Presidential Candidate to Robotics Engineer – Barbie’s past was brought to life through an inspiring physical timeline highlighting her careers and achievements.
To further inspire and encourage girls to reach for their dreams, we created a room where they could meet Barbie’s latest Role Model dolls – like Yara Shahidi, Misty Copeland & Ibtihaj Muhammad – and pose alongside them.
Closing the Dream Gap
To reinforce how today’s girls can and should be the last generation of firsts, we created a Digital Barbie Box where girls could choose from hundreds of ‘firsts’ – positions that females have not yet held – to aspire to.