Barbie
60th Anniversary
You can be anything.
On March 9th, Barbie celebrated her 60th anniversary with her biggest fans… girls. MKG partnered with R/GA to create a pop-up celebrating the occasion that helped inspire the limitless potential in every girl.
Breaking Plastic Ceilings
From Astronaut to Presidential Candidate to Robotics Engineer – Barbie’s past was brought to life through an inspiring physical timeline highlighting her careers and achievements.
After learning all about Barbie’s history, girls could then explore a life-size version of Barbie’s bright, playful Dreamhouse.
From a pink glitter turkey to a ball pit hidden inside Barbie’s fridge and a fish tank photo moment, special surprises encouraged guests to explore the dreamhouse & rediscover the magic of Barbie!
Stand Tall
To further inspire and encourage girls to reach for their dreams, we created a room where they could meet Barbie’s latest Role Model dolls – like Yara Shahidi, Misty Copeland & Ibtihaj Muhammad – and pose alongside them.
Closing the Dream Gap
To reinforce how today’s girls can and should be the last generation of firsts, we created a Digital Barbie Box where girls could choose from hundreds of ‘firsts’ – positions that females have not yet held – to aspire to.
6K+
Attendees in One Day!!
14.2K
Social Posts Using #Barbie60
We are Barbie.
