BÉIS — Wash

A CARRY-ON CAR WASH

We set out on a mission with BÉIS to show their consumers that their luggage and bags are designed to be easy to clean and can look like new again…no matter how “loved-on” they are!

So we invited folks to grab their bags and leave their care instructions at home because the BÉIS Wash was open for biz.

For two days, our immersive car wash-inspired pop-up offered free product cleanings and a sensorial lounge area to match as they waited…complete with bubbles, bites, and a custom car wash air dancer, duh. Guests waited in lines for over four hours to do the unthinkable - step into a car wash without a car!

A METICULOUS, MULTI-STEP LUGGAGE CLEANING

This wasn’t just for show. Partnering with an exceptionally serious cleaning crew, we refreshed every single piece of guest luggage that made its way through our doors, ensuring that it all came out looking brand new.

BEYOND THE WASH: SPONGE ART & SHOPPING INSIDE

Inside the BÉIS Wash, guests enjoyed a variety of family-friendly activities, including a water sensory play zone for kids, a branded Sponge Wall photo op, and a gift shop filled with fun and fanciful items (including the brand’s new Slate collection, for those looking to make an upgrade…)

CLEANING HAS NEVER BEEN SO COOL

If getting your luggage professionally cleaned wasn’t enough of a party already, we hosted an influencer night at the BÉIS Wash, featuring a live DJ set, delicious branded goodies and snacks (including our signature BÉIS burgers), and – of course – we still cleaned a whole lotta luggage!