Meta — AdWeek
META MEETS NEW AUDIENCES
The campaign’s conceit was “What happens when a business meets Meta? They meet new audiences.”
We transformed an empty retail space into a multifaceted, exploratory experience that started with a Meta gallery of brands and ended with infinite possibilities.
THE META GALLERY
When guests first entered our experience, they were invited to explore a series of artfully framed case studies in our “Meet Meta Gallery.”
What seemed like a standard showcase was about to be anything but – hidden behind one of the frames was a portal where guests stepped INTO the case study and embarked on a journey to learn how Dezi used Meta’s platforms to sell 3,000 pairs of sunglasses in 48 hours.
TRANSITIONS MAKE CONNECTIONS
As guests wound their way through our maze-like case study, we showcased not only the reach of Meta’s connections but also the creativity their tools empower: each interactive vignette along the journey featured a Reels-ready transition that further embellished the narrative of Dezi’s successful campaign.
DEZI IN ACTION
Guests were brought to the Dezi studio, where we showed them how Dezi makes branded content for Instagram that fuels connections to new audiences on Meta platforms.
We gave guests a taste of the set life, with Meta creators like @chiziduru and @ryanbaileypotter on hand to demonstrate content capture tips and tricks. The creators also assisted guests in making their own Reels using the studio’s pro setup.
FUN IN THE SUN WITH DEZI
Guests then moved from the studio to the beach to meet the audiences who connect with Dezi through Meta platforms. Our audience reps were in full beach mode, all while sporting Dezi sunglasses!
The beach scene was multisensory, fully immersing guests in the experience of relaxing in the ocean air and warm sun – perfect environments for making Reels.
INFINITE POSSIBILITIES WITH DEZI
Guests ended their experience in our infinity room, which conveyed the massive scale of Dezi’s selling success.
It was an artful and engrossing representation of Dezi’s incredible results powered by Meta platforms. It also made a great finale for guests to add to their Reels of the experience.
