Meta — Retail Renaissance
Four Locations, One Mission
Providing tools and support to countless small businesses to boost their awareness and help them drive sales, Meta believes that “Good Ideas Deserve to be Found.” So when the pandemic made being a small business owner even harder, Meta stepped up.
To showcase their commitment to local communities and small businesses, we worked with Meta to create the Good Ideas Shop, a whimsical storefront installation highlighting local businesses and driving traffic to their ecommerce pages on Facebook and Instagram.
To showcase their commitment to local communities and small businesses, we worked with Meta to create the Good Ideas Shop, a whimsical storefront installation highlighting local businesses and driving traffic to their ecommerce pages on Facebook and Instagram.
SURPRISE & DELIGHT
Our miniature cityscapes featured 45 small businesses in 4 cities across the US. In addition to showing off their amazing products, each vignette was designed to playfully interact with passersby as they looked in the windows.
Don’t Just Buy, #BUYBLACK
The COVID-19 pandemic has forced Black-owned businesses to close in record numbers. And the Black businesses that survive will face the biggest struggles
to recover. But millions of people are looking for ways to help.
So in LA, we created a window installation completely dedicated to Black-owned businesses and popped it up in a historically Black neighborhood.
DRIVING PURCHASE
Finally, window shoppers could use QR codes featured in each vignette that linked to the shop’s online store and make holiday purchases on the spot.
