Netflix — Bridgerton S3
BRINGING THE FANDOM (THE TON) TO LIFE
We took over Gansevoort Plaza and transformed it into an immersive experience that married Bridgerton sophistication with a modern NYC energy. The Regency-inspired market included photo ops, giveaways, food and drink, performances, interactive moments, and exclusive merch.
Fans were rewarded with tickets to the World Premiere, which we brought to life for sparkling content opportunities.
A FAN FRENZY
We completely filled the Plaza with activities, scenic moments, costumed performances, and of course the glorious Ton of New York. Fans not only took over Gansevoort Street but wrapped the adjacent city blocks multiple times as they anticipated entry into the Promenade.
INTERACTIVE MOMENTS — BUT MAKE IT REGENCY
We invited guests to proclaim their affection for a lover, friend, or themselves by writing a note on The Knot’s Bridgerton Stationery collection and tying their letter on a floral trellis. Artists were also on hand to capture guests in a Regency-inspired portrait for a bespoke souvenir.
TASTY REFRESHMENTS
Guests were invited to sample the exclusive Bridgerton collection of International Delight creamer flavors and received a delicious coffee in branded cups. Ladurée gave out two bespoke macarons (Honey & Lemon and Chai) in custom, branded boxes.
A MOST ENTERTAINING DELIGHT
Our Ton Troupe featured pairs of exquisitely (and era-appropriate) attired dancers, who enchanted guests every hour with Regency dances filled with passion and allure, while a stunning string quartet filled the streets of New York with the iconic sound of Bridgerton: pop music covers.
GIVEAWAYS GALORE
Hopeless romantics were delighted to receive a number of giveaways at the event, from petite bouquets of fresh flowers wrapped in branded paper, to custom totes filled with goodies from the show’s many product partnerships, to an exclusive collection of word bracelet designs from it-girl brand, Little Words Project.
RED CARPET READY
A dynamic build complete with steps, custom carpet inlay, and over-the-top florals created stunning individual and group shots.
