Grubhub — Citrus Stunt

Orange Is the New Red
When Grubhub was acquired by JustEat they had to change their brand marks and signature color from red to orange. They tasked MKG with coming up with a stunt to grab consumer attention.

How do you get millions of people to care about a logo change? FREE FOOD.

We painted their top three markets (NYC, CHI, & BOS) orange with OOH that featured a simple message: Grubhub was buying the whole city dinner that night. Every placement featured a QR code for a free dinner.