Target — Favorite Day

Dance for Treats
To drive awareness, trial, and buzz around Target’s new snack line, Favorite Day - we utilized a cross-channel combo of experiential, social, and influencer partnerships.

The Favorite Day “Dance for Treats” campaign centered around a pop-up vending machine touring 4 markets. We asked guests to show off their dance moves in exchange for full-size product giveaways. A social extension engaged a diverse group of influencers to promote the brand and get followers to share a dance for treats, insisting that indulgence is a part of a balanced lifestyle!