Target — Favorite Day
Dance for Treats
To drive awareness, trial, and buzz around Target’s new snack line, Favorite Day - we utilized a cross-channel combo of experiential, social, and influencer partnerships.
The Favorite Day “Dance for Treats” campaign centered around a pop-up vending machine touring 4 markets. We asked guests to show off their dance moves in exchange for full-size product giveaways. A social extension engaged a diverse group of influencers to promote the brand and get followers to share a dance for treats, insisting that indulgence is a part of a balanced lifestyle!
The Favorite Day “Dance for Treats” campaign centered around a pop-up vending machine touring 4 markets. We asked guests to show off their dance moves in exchange for full-size product giveaways. A social extension engaged a diverse group of influencers to promote the brand and get followers to share a dance for treats, insisting that indulgence is a part of a balanced lifestyle!
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DANCE FOR TREATS
Guests stepped up to the dance-activated vending machine to show off their moves. After the dance, the machine dispensed a full size Favorite Day treat.
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SHAKE THAT BUTT(ON)!
Our team of brand ambassadors — some of whom were trained dancers! — encouraged guests to join the fun and sent them away with Favorite Day button from our magnetic button wall.
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SOCIAL DANCE OFF
Creators like Ma’ya Jackson, Allison Holker, Rosey Blair, Kat Stickler, Aust and Mar, La’Ron Hines, Hungry Fam, and Terrell & Jarius helped spread the word on social, showing off their own moves and encouraging fans to join in, dance, and get a treat!
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